How to Drive Traffic From Social Media Platforms to Your Website
Are you looking to use your social media channels to increase the traffic that comes to your website? Follow our tips below to increase click-through rates and boost your website’s traffic.
Increase reach and engagement for your account
Having engaged followers will naturally place more of a focus on your social media presence and will initiate higher referral rates. Refer to our boosting organic growth blog post to learn how to optimize your account’s organic growth and have more engaged followers.
Select the optimal social platform for driving web traffic
Each social media platform has different features when it comes to link sharing. These platform variations mean that some drive traffic to external websites more effectively. According to research from the Economist, Facebook is generally the best platform for referrals, while Instagram and Pinterest drive the least traffic to external sites. While this is a general guideline, it’s important to note that the success of platforms varies by industry. Hence, understanding which platform is best for your brand, message, and audience is key to driving traffic to your site.
Include links to your website on all social profiles
Make the link visible and easy to find by putting it in the bio of your social media profiles. If you have multiple links to refer users, some platforms will allow you to include them, while others only permit one. Consider creating a dedicated landing page where you can offer multiple links. Linktree and Linkin.Bio are two online websites that let you create a landing page to link in your bio.
Add links to your social media posts
Including links to your website when posting on social media is a great way to get referral traffic from your current followers. One way you can do this is by including a call to action at the end of the post with a link to find more information.
Implement content techniques to prompt-click throughs
Emotional appeals: write captions to appeal to your audience’s emotions, as emotional involvement will draw users in and make them want to continue engaging with your account.
Call to action: create a sense of urgency with a call to action at the end of your post to prompt your viewers to take action on your site.
Use a hook: draw in your audience with an engaging hook and then link to your site where they can read more about it.
Shorten and brand links
Make the appearance of your links clean and tidier by using Bitly, Rebrandly, or TinyURL. Shortening links will not only make your posts and bio look cleaner, but these shortening sites will also provide stats on all of the clicks received, allowing you to track what content is driving clicks to your website. Finally, link shortening makes your links more manageable for other users to share across their platforms.
Add social media buttons to your website
Make it easy for readers to share content from your website over social media by having visible social media buttons on your website. When users reshare your website content over their social media platforms, your content is exposed to new audiences, driving additional traffic to your website.
